The Unspoken Key to Engagement - The Communication Landscape Has Changed
With the evolution of technology, 24/7 news cycles and the meteoric rise of social media platforms, the overall landscape of how and when each of us consume our information has changed. And with that, so have the expectations each of us has on our communication needs and desires, even within our organizations. Now we expect and get frustrated if we don’t have near real-time information at our fingertips.
Effective employee communications have always been lacking in most organizations, even prior to this evolution occurring. In all of the employee feedback surveys we have administered rarely do employees answer positively when surveyed on the timeliness and effectiveness of company information. The results always show a need and desire for more timely and effective communication and connection by and from employees.
But now, the expectations and requirements for better communications are even greater. With this global pandemic, organizations are having to communicate more frequently and in different ways than ever before. So, what was a slow evolution has quickly become a fast-moving revolution. The challenge will be as things settle to a new normal the desire for more communication now becomes an expectation. You can already hear the comments, “We used to get a lot of communication and information but that has all but disappeared”.
It will not be acceptable to go back to how we communicated with our employees before and a new approach and commitment to developing more effective communication strategy will be required. This landscaped has changed more rapidly than anyone could have anticipated, what is your plan to meet the ever-increasing employee communication expectations?
To discover more about employee communication and what Cornerstone Learning can do for you, visit our communication page at www.cornerstonelearning.com/engagement-communication.
