Relics of Bygone Eras - 2nd Edition - Employee Communications (Part II)
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Turn Employee Communications into a Competitive Advantage
’Tis the season where 2021 organizational goals are created and finalized. Let us add one to your 2021 list that will have a positive, lasting impact on your organization, guaranteed!
As we mentioned in our update, change will occur when organizations view their employee communications as an opportunity to create a competitive advantage and communication becomes the strategic vehicle through which we continually connect our people to our culture, values, purpose, goals, objectives and priorities. The essential elements that make up the fabric of any organization.
So how do you begin to shift employee communications from a tactical, primarily ad hoc exercise, with little to no coordination or consistency into a highly effective, dynamic, well-orchestrated, strategic competitive advantage?
First, the vision and goal for employee communications must shift and elevate to a strategic discussion and be provided with the necessary investment of time and dedicated resources. Without a vision and no dedicated resources, employee communications will always struggle to meet the expectations and growing needs of your employee base.
The need for, and access to information has dramatically increased over the last 5-8 years with technology and social media leading the way, setting a tremendously high bar for how we communicate, the speed at which we communicate and the various mediums to communicate.
Companies and organizations need to invest in either developing internal resources or looking to external communications expertise that have the responsibility to own, drive and measure effective employee communications plans and strategies.
Organizations can no longer do it alone, working in reactive silos. It is imperative there is a proactive and coordinated communication strategy that looks to continually inform, educate, motivate and engage each and every employee.
In our next update of this series we will outline a blueprint for employee communication success. Join us next time!
And for more detailed information about how to truly transform your employee communications, check out https://www.cornerstonelearning.com/engagement-communication.
