Relics of Bygone Eras - 2nd Edition - Employee Communications (Part III)
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Making it Happen – The Employee Communication Advantage
To conclude our series on Relics of a Bygone Era - Employee Communications, we want to provide a blueprint for employee communication success.
In our first two updates of this series, we highlighted why organizations historically receive low ratings in all employee survey results in the area of employee communications. We also discussed what can be done to turn employee communications from a deficient advantage to a competitive advantage.
In this last segment, we will outline the 5 keys to creating a highly effective communication strategy.
Be Intentional - Make elevating and sustaining employee communications your #1 employee engagement strategy and focus.
Get Real – To get better we have to admit we have a problem. Start by gaining input and feedback from the employees so you can get real with effort, time and resources the organization will need to better meet the communication needs and expectations.
Reimagine It – Armed with the feedback on what employees desire, reimage and develop a vision and plan that meets the demands and requirements for a next generation employee communication strategy.
Own It – There has to be clear ownership and accountability to your reimagined employee communications strategy. It can be an internal resource or align with an external partner that is responsible for ensuring your employee communications sustained success.
Evaluate/Measure It –Success can only be achieved, and more importantly, sustained if employee communication actions and activities are continually evaluated and measured with a commitment to refining and adjusting course along the way. Employee’s needs and requirements continually change, as do the communication tools, technology and platforms that facilitate and enable effective employee communications.
Don’t wait any longer. It’s time for your organization to turn employee communications into a dynamic competitive advantage and highly effective employee engagement and retention strategy.
And for more detailed information about how to truly transform your employee communications, check out https://www.cornerstonelearning.com/engagement-communication.
